The Click-to-Call widget stands out because it does more than connect a call. It can route to specific teams, record data, and track performance, all from a single interface.
You don’t need advanced coding skills to add Click-to-Call—it works with just a few lines of HTML. To make sure everything runs smoothly, keep these basics in mind:
- HTML Support: Use an <a> tag with the tel: protocol.
- Responsive Design: Ensure the button looks good on both mobile and desktop.
- Mobile Compatibility: Works best on smartphones with built-in dialers.
- Secure Site: Use HTTPS for a trusted and safe experience.
If you’re using PBX.IM’s Contact Us Widget, all these requirements are already covered, you just paste the script where you want it to appear.
Click-to-Call works on almost every major website builder and CMS, including:
- WordPress – Add using a custom HTML block or your theme editor.
- Wix / Squarespace – Embed the code through a “Custom HTML” section.
- Shopify – Insert it into the footer or contact template.
- Custom websites – Paste it directly before the closing </body> tag.
And if you prefer an advanced setup, PBX.IM’s widget makes it even easier, giving you Click-to-Call plus call routing, tracking, and full omnichannel communication, all without extra coding.
A click-to-call widget isn’t just a convenience, it’s a conversion tool. In a world where mobile users dominate web traffic, businesses that make it effortless for visitors to reach them gain a clear edge. Adding a simple “call now” button or widget can turn casual visitors into qualified leads in seconds.
Over 70% of website traffic now comes from mobile devices (Jupiter Research). For these users, convenience is everything. A click-to-call widget lets them connect instantly without needing to copy, paste, or manually dial a number. This one-tap interaction reduces friction and creates a seamless experience that feels intuitive and natural.
Some questions are too urgent or complex for chat or email. A click-to-call widget offers immediate human support when customers need reassurance or quick problem-solving. This kind of responsiveness doesn’t just resolve issues faster, it builds trust and credibility, which are critical for repeat business.
Many websites still rely solely on forms or emails for customer contact. A click-to-call widget sets your business apart by adding a human touch, real-time connection, without waiting hours for a reply. It shows customers that your business is available, responsive, and focused on their convenience.
Modern click-to-call solutions come with analytics that go beyond call logs. You can track call volume, duration, peak hours, and conversion outcomes, helping you understand customer behavior and optimize marketing campaigns. For instance, knowing when customers are most likely to call can guide staffing schedules or ad timing.
Not everyone prefers typing. For users with disabilities, limited mobility, or those simply more comfortable speaking, voice communication is faster and more natural. A click-to-call widget ensures inclusivity by providing an alternative contact method that’s accessible to all.
Adding a click-to-call option to your website is easier than most people think. Whether you want a simple phone link or a fully interactive widget with call routing and analytics, you can set it up in just a few minutes.
If you want a quick solution that works instantly on mobile devices, you can use the built-in HTML tel: protocol. This turns any phone number into a clickable link that opens a call prompt when clicked.
Steps:
- Open your website’s HTML file.
Paste this simple code wherever you want the link to appear (for example, in your header, contact section, or footer):
<a href="tel:+1234567890">Call Us</a> - Save the changes and upload your file.
- Test your link:
- On mobile devices, it will open the default dialer app.
- On the desktop, it will prompt a compatible calling app like Skype or FaceTime.
This option is great for small websites or landing pages where simplicity matters. However, it doesn’t include analytics, routing, or customization.
For businesses that want more control, analytics, and a branded experience, the PBX.IM Contact Us Widget offers a powerful, no-code solution. It provides a “Call Now” button inside a chat-style bubble that can be embedded into your website. When clicked, it instantly connects visitors to your team via phone — no waiting, no manual dialing.
Key Features:
- Instant Calling — Connect visitors to your team in one click.
- Custom Branding — Add your logo, title, and colors to match your site.
- Flexible Routing — Send calls to queues, IVRs, extensions, or external numbers.
- Optional Settings — Record calls, request caller names, or show a keypad.
- Responsive Design — Works perfectly across desktop and mobile.
- Analytics — Track call volume, timing, and agent performance.
How to Add and Configure the PBX.IM Contact Us Widget
Step 1 — Access Widget Settings
- Go to Settings → General → Integration.
- Find the Contact Us Widget section and click Add.
Step 2 — Configure the Widget
- In the Right Panel, upload your logo and edit your title and description.
- In the Left Panel, customize your:
- Widget Name
- Position (bottom-left or bottom-right)
- Activation toggle
- Keypad display (for IVR routing)
Step 3 — Routing Setup
- Open the Routing tab and select where calls should go — extension, queue, IVR, voicemail, or external number.
- Save your configuration.
Step 4 — Embed the Widget
- Copy the integration script from the Integration tab.
- Paste it into your website’s HTML, ideally right before the closing </body> tag.
- Refresh your site — the widget should appear automatically.
<!-- Example of integration placement -->
...
<script src="https://yourwidgetlink.com/pbx-widget.js"></script>
</body>
</html>
Step 5 — Test Your Widget
- Click Test Widget in your PBX.IM dashboard to preview it.
- Verify that it opens properly, initiates calls, and matches your site design.
